Offset and Digital presses print using a mixture of 4 colors called “CMYK” colors which stand for Cyan, Yellow, Magenta and BlacK. These four CMYK colors are used to reproduce the full color spectrum in printing that we see in posters, brochures, calendars, etc. Depending on the design, there are circumstances where you would want to use pure black text which is printed using only black ink instead of a mixture of 4 colors.
Business Cards provide contact information in a convenient, standardized size. While much of the information is the same from one Business Card to another, font, style, substrate, and imagery set you apart and make your impression unique.
Designing for Wide Format output is not difficult. It is just a much bigger page size.There are a few things you can do to ensure that the quality of the output matches the intended use. Getting the resolution correct is where most people come unstuck. For best results, we suggest that images are supplied at a minimum of 100dpi and a maximum of 200dpi at the final size.”At the final size” is the key point. If you are designing your poster at its final size (eg you are wanting an A1 size print and the dimensions in Photoshop are 594mm x 841mm) then your resolution should be between 100ppi and 200ppi
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